If you're from the Southeast region of the US, then you might be familiar with Newk's Eatery. If not, then you might be familiar with other restaurant chain the Newcomb family founded, McAlister's Deli. There are 100 Newk's locations in 13 states and the closest one to St. Louis is in Springfield, MO. This being Newk's first time creating TV spots, they wanted to let the food do the talking. The ingredients were delivered to St. Louis in a refrigerated truck and we shot it in studio over three days. We ended up with several TV spots of beautiful, delicious deli style food paired with jazzy music. Now let's get a Newk's in STL!